Real people. Real style.
Culture looks good on you.
Est. 2020
It started in 2020 with a tailor-made hoodie, embellished with chenille patches and signature stripes. One week after the site launched, Coach Prime wore an authentic letterman while recruiting at a high school football game, and H+S became a fan-favorite streetwear brand. Today it’s the “Maybach” of licensed hoodies.
Our story
Alabama A&M
Prairie View






























































